Bilingual singer/songwriter Ariane Mahrÿke Lemire was looking for an updated brand that would reflect her growth as a singer/songwriter as well as her whimsical and unique style of music that “flirts with folk, jazz, blues, and electroacoustics while effortlessly moving from French to English” (Ariane’s bio). I loved the challenge of creating a unique and personalized brand for Ariane that was completely her. We worked closely together to arrive at the final logo, with the graphical element representing the A minor guitar chord, a crescent moon found in some of her previous supporting design elements and overall, a somewhat quirky, bouncing feel.

Client: Ariane Mahrÿke Lemire
Graphic Design: Pause Photography + Design

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